EMMA

World War II

Yugoslavia

Yugoslavia played a significant and turbulent role in World War II, with the conflict beginning for the country when Axis forces, led by Nazi Germany and Italy, invaded and occupied Yugoslavia in April 1941, which was part of the broader Axis expansion across Europe. The invasion swiftly dismantled the Kingdom of Yugoslavia’s military resistance, leading to the country’s fragmentation and occupation by Axis powers, including Nazi Germany, Fascist Italy, Hungary, and Bulgaria.

The occupation triggered one of the most complex and brutal resistance movements of the war, as Yugoslav partisan forces launched a large-scale guerrilla campaign against the occupying powers. The Yugoslav partisans became one of the most effective and organised resistance movements in Europe, ultimately liberating large parts of the country without significant Allied military intervention.

The human cost of the war in Yugoslavia was devastating, with an estimated 1.1 million to 1.7 million Yugoslavs killed, including civilians and soldiers, which amounted to around 10% of the pre-war population. Civilians, especially women and children, suffered immensely due to mass executions, forced labour, systematic rape, and genocidal policies carried out by Axis-aligned puppet states and occupying forces.

The Independent State of Croatia (NDH), a Nazi puppet regime, implemented brutal racial and religious persecution policies, resulting in the deaths of hundreds of thousands of Serbs, Jews, and Roma. Yugoslav women were subjected to sexual violence and forced labour. Thousands of children were orphaned or taken away from their families, often placed in ideological re-education programs or killed. The Yugoslav partisan forces eventually grew to over 800,000 fighters, including a significant number of women, who played crucial roles as combatants, nurses, and intelligence operatives.

After the war ended in 1945, Yugoslavia emerged as a communist state under a new political order, which sought to unify the ethnically and religiously diverse population under a single socialist framework. The legacy of the war shaped Yugoslavia’s post-war political and social structure, with a strong emphasis on state control, industrialisation, and military strength to prevent future foreign aggression.

The cost of rebuilding the country in the years following the war was immense, with billions of dollars required to restore infrastructure and stabilise the economy. The role of Yugoslav partisans in defeating Axis powers remains a source of national pride for many in the region, while the atrocities committed during the war have left lasting scars on the social and political fabric of the former Yugoslav republics.

The post-war reconstruction of Yugoslavia was heavily influenced by the need to overcome the devastation of the war and create a unified, modern socialist state, but the ethnic and religious tensions exacerbated during the conflict ultimately contributed to the country’s fragmentation decades later.

(Never Again – for Humanity)

About Us

We have been promoting Social Cohesion that has led to successful Social Inclusion in certain sectors within the Creative Industries since 1997. As pioneers to define the proper meaning of Multiculturalism, which is a natural development of a Metropolitan environment leading to a Cosmopolitan society, EMMA is perfectly suited to pursue our new Time4Peace project that resonates with Generation Z who are about Peace.

EMMA has been referred to as the cultural Oscars from their conception since 1997, because of its Multicultural philosophy to promote Social Cohesion and to encourage Social Inclusion throughout the “Creative Industries”. EMMA has been the first ever- Creative Industries TV show, worldwide, which has ensured its growth within the UK by £125 billion and $4.3 trillion globally; the EMMAs were broadcast on ITV & BBC.

Campaigns

EMMA has been in the forefront of many ground-breaking campaigns since 1997, by changing Britain’s global image, as the catalyst for the London 2012 Olympic Games and undertook a Social Cohesion conference in 2011. Throughout our Ad campaigns our message is for racial emancipation, where you are only judged by your character and not race or colour. Instigated the Equal Game conference at Wembley Stadium.

The Time4Peace Charity Music show is an apolitical and areligious event, whereby, every person can promote the collective need for Peace in whatever conflict affects them and will be a ticketed event. Proceeds from ticket sales will go to the charities of the ticket buyer’s choice as selected. All charities will be displayed on our App or Website, and funds transferred to the charity (subject to required changes). >>more

Global Issues

Humanity is facing a major crossroad with further alienation taking place amongst communities on a national and worldwide level leading to direct and indirect conflict that could eclipse the devastation imposed during WW2. EMMA has been working in the background since our conception to promote Social Cohesion with Ad campaigns to tackle Modern Day Slavery, Mental Health Issues and loss of life from Knife Crime

The FC Match is a Football Supporters competition that celebrates the Multicultural aspect of each Football Club that symbolises the most celebrated sport on the planet from domestic Football to the FIFA World Cup. The winning supporters will receive an EMMA Multicultural trophy that has been won by Muhammad Ali, Lennox Lewis, Thierry Henry, David Beckham, Ian Wright, Prince Naseem and Venus Williams, etc.