EMMA

Sidney Poitier

EMMA Supporter

Sidney Poitier was born in Miami, Florida, on 20 February 1927. The son of a Bahamian migrant, he became a groundbreaking figure in Hollywood, shaping the landscape of American cinema and commitment to the American civil rights movement. While engaging with EMMA, he had supported its work to promote social cohesion within society, as this resonated with his own career objectives to break barriers for Minority actors in Hollywood and beyond—EMMA was an extension of his great work and highlighted the need for more inclusion in the creative industry.

Raised in the Bahamas, Sidney moved to New York City at the age of 15, where he faced the challenges of being a Black immigrant in a racially segregated society. His passion for acting led him to the American Negro Theatre, where he honed his craft before making his film debut in 1950 with No Way Out. 

Sidney’s role in 1958’s The Defiant Ones, alongside Tony Curtis, catapulted him to stardom and earned him his first Academy Award nomination. Sidney’s career continued to rise throughout the 1960s, a pivotal decade for both his acting career and the civil rights movement. 

Sidney became the first African American man to win the Academy Award for Best Actor in 1964 for his role in 1963’s Lilies of the Field. This landmark achievement solidified his status as one of Hollywood’s most respected actors. 

Sidney’s films from this era, including 1967’s Guess Who’s Coming to Dinner, In the Heat of the Night and To Sir, with Love, as well as 1965’s A Patch of Blue, explored pressing social issues such as racism, class inequality, and the complexities of interracial relationships. His dignified and composed screen presence challenged prevailing stereotypes of Black actors and set new standards for the portrayal of Black characters in mainstream film.

Beyond acting, Sidney expanded his influence as a director, producer, and writer. His work behind the camera included the hit comedies, 1974’s  Uptown Saturday Night, and 1975’s Let’s Do It Again, both of which he co-directed and starred in alongside Bill Cosby, marking him as one of the few African American directors of the time to succeed in Hollywood. 

Sidney’s directorial ventures often explored themes of unity, empowerment, and the African American experience. He remained committed to producing films that uplifted and portrayed Afro-American people in a positive light. 

Sidney’s roles often positioned him as a moral figure throughout his career, and his dignified portrayal of African American men opened doors for future generations of Afro-American actors. 

Sidney’s influence extended beyond cinema. He became a prominent public figure, advocating for civil rights and social justice in the United States and internationally. 

Sidney’s role in films such as 1967’s In the Heat of the Night, where he played a detective in the racially tense South, symbolised the evolving social landscape of America during the civil rights era with a no-nonsense approach to any violence administered against him on or off-screen.

About Us

We have been promoting Social Cohesion that has led to successful Social Inclusion in certain sectors within the Creative Industries since 1997. As pioneers to define the proper meaning of Multiculturalism, which is a natural development of a Metropolitan environment leading to a Cosmopolitan society, EMMA is perfectly suited to pursue our new Time4Peace project that resonates with Generation Z who are about Peace.

EMMA has been referred to as the cultural Oscars from their conception since 1997, because of its Multicultural philosophy to promote Social Cohesion and to encourage Social Inclusion throughout the “Creative Industries”. EMMA has been the first ever- Creative Industries TV show, worldwide, which has ensured its growth within the UK by £125 billion and $4.3 trillion globally; the EMMAs were broadcast on ITV & BBC.

Campaigns

EMMA has been in the forefront of many ground-breaking campaigns since 1997, by changing Britain’s global image, as the catalyst for the London 2012 Olympic Games and undertook a Social Cohesion conference in 2011. Throughout our Ad campaigns our message is for racial emancipation, where you are only judged by your character and not race or colour. Instigated the Equal Game conference at Wembley Stadium.

The Time4Peace Charity Music show is an apolitical and areligious event, whereby, every person can promote the collective need for Peace in whatever conflict affects them and will be a ticketed event. Proceeds from ticket sales will go to the charities of the ticket buyer’s choice as selected. All charities will be displayed on our App or Website, and funds transferred to the charity (subject to required changes). >>more

Global Issues

Humanity is facing a major crossroad with further alienation taking place amongst communities on a national and worldwide level leading to direct and indirect conflict that could eclipse the devastation imposed during WW2. EMMA has been working in the background since our conception to promote Social Cohesion with Ad campaigns to tackle Modern Day Slavery, Mental Health Issues and loss of life from Knife Crime

The FC Match is a Football Supporters competition that celebrates the Multicultural aspect of each Football Club that symbolises the most celebrated sport on the planet from domestic Football to the FIFA World Cup. The winning supporters will receive an EMMA Multicultural trophy that has been won by Muhammad Ali, Lennox Lewis, Thierry Henry, David Beckham, Ian Wright, Prince Naseem and Venus Williams, etc.