The Ad campaign was designed to promote the EMMA Awards and the EMMA Festival throughout the United Kingdom.
The design made use of the Union Jack flag to reflect the multiculturalism of the British Isles.
The entire design brings into focus the different communities within Britain and pushes the idea that all cultures should exist under one banner; when referring to the United Kingdom.
This advert, alongside the EMMA Awards TV Show, was the catalyst to winning the London 2012 Multicultural Olympic Games bid in 2005, due to EMMA’s shows and Ad Campaigns.
Award Winning Ad: 2004
- Silver Creative Circle
- 6 x Finalist One Show
- 3 x Commendations D&AD
