Universal Messages
This print and poster campaign is designed to raise awareness and understanding about our collective British culture, with a universal saying which reflects our shared values.
It is directly aimed at those who relate to their British identity as well as respecting their ethnic heritage. Our shared values unite humanity, as we learn of each other’s culture.
The campaign is composed of three posters that, at an initial glance, appear to be characters and words designed to simulate a foreign language.
Upon closer inspection, however, each advert is written in English to reflect British slang terminologies – for example, one execution reads, “Keep a stiff upper lip, old chap”, within the Arabic designed layout. The other two Ads are far easier to read, if you look closely enough.
“The Ads perfectly symbolise EMMA’s stance towards British multiculturalism, reflecting its past and present that forms our modern British multicultural values,” EMMA founder Bobby A. Syed commented.
Award Winning Ads: 2001
- Silver Campaign Direct Awards
- Commendation Campaign Direct
- Museum of London – 1x Commendation D&AD
